How-to Guides
May 28, 2025
6 min read
By Lukas Wagner
Placement still beats creative
A beautiful code on a bad surface will lose to a plain code at eye height. In 2025 the brands seeing consistent scan rates treat QR placement like media buying: distance, lighting, dwell time, and a single clear next step after the camera opens.
Redirects should resolve in under a second, stay on a mobile-first page, and never dump people into an app store as the first action. Pair that with a short, honest promise on the print — not a logo-only mark — and you remove the two biggest drop-offs we still see in campaign post-mortems.
Keep the path short and safe
Use HTTPS, expire or rotate codes when the campaign ends, and never collect more than you need on the first screen. A secure, obvious activation flow will outperform a clever one that asks for an account before the value shows up.
